Infographic: The state of digital marketing

Digital marketing has become an essential part of communicators’
portfolios.

With new technologies changing what PR pros and marketers can achieve with
even the most limited resources, industry veterans must continually update
their objectives and tactics to ensure they are staying ahead of the
competition.

This infographic
from
Digital Ready
shares the latest trends in digital marketing and offers insights for how
brand managers can adapt to the ever-changing online landscape.

It lists:

  • A vast majority (92 percent) of businesses say content marketing adds value. More than half (51 percent) of B2B marketers plan to increase their content efforts.
  • Worldwide marketing automation spending is on the rise and is expected to hit $32 billion this year.
  • There are more than 100,000 active bots on Facebook Messenger.
  • Two out of five marketers (39 percent) plan to increase spending on influencer marketing.

[RELATED:

Learn social media secrets from TED, Microsoft, Starbucks and more
.]

See the full infographic below to find out how digital marketing is
changing and where you should spend money to keep your organization at the
top of its field.

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